Ievgen Gartman
I build AI systems, and run the businesses around them.
Three ventures at the moment. An AI consulting practice, a Swiss legal AI product where I am the technical lead, and a consumer app.
Before this I spent fourteen years in digital commerce. The last five of them as Managing Director at Overdose Digital. Nine offices, more than two hundred people, clients like DKNY, Patagonia and Goodyear.
I run lean on purpose. Day to day it is me and a few contractors I have worked with for years, because that is the fastest way to build something.
When a project needs a real team, I put one together. I ran an agency of more than two hundred people for five years. Building and directing delivery teams is the part I have done most.
What am I building right now?
Bridge.Digital
My primary focus. AI consulting and transformation for small and mid-market companies.
The job has two halves. First I work out where AI actually returns money in your business, and where it does not. Then I build the roadmap that comes out of that, and implement it.
The first half is the one people skip. Most companies buy the tool before anyone has asked which process is worth rebuilding, and then wonder why nothing changed.
The claim I make is that one strong AI engineer replaces a team of five. I have delivered against it. The most recent one was a NetSuite integration, where the AI sits on top of an ERP that was never built to be asked questions in plain language.
ERIDA
Swiss legal and compliance AI. I am co-founder and technical lead. The product answers legal and social-welfare questions for people who cannot afford a lawyer, in the language they actually speak, grounded in the law where they live.
It is in beta. The hard part is not the chat. It is retrieval that stays correct when the law changes underneath you, across cantons and across languages.
AstroSignal
A consumer app. Astrology calculations done properly, with the narrative written by a model on top of real ephemeris maths, not a model guessing at both.
And the boring one
I built an operating system for myself. A daily brief that reads my email, calendar, meetings and metrics and tells me what matters. A knowledge base that maintains itself. Automations for the parts of running several ventures that I would otherwise do by hand.
It is not a product. It is the reason one person can run this much at once.
What did I do before AI?
Fourteen years building and scaling international digital commerce.
Overdose Digital, 2019–2024. Managing Director of a global commerce agency. Auckland, Melbourne, Sydney, Brisbane, Singapore, Berlin, New York, Los Angeles, Kyiv. Over two hundred people. We worked with Karl Lagerfeld, DKNY, Patagonia and Goodyear. Commercetools Partner of the Year more than once, and Yotpo Excellence APAC.
MAGE DIRECT, 2017–2019. CEO of a Czech enterprise e-commerce engineering shop. Sixty-plus enterprise projects delivered. In 2019 the company merged into Overdose Digital, which is where the years above came from.
Those years put me on both sides: the technical delivery, and the business around it. So I can talk to your engineers and to the person paying for the project without a translator in between.
Who do I work with?
Companies with a specific, expensive workflow they want rebuilt with AI, and someone inside who knows how that workflow really runs. Usually the buyer is an owner or an operator, not an engineer.
It works best when the problem is boring. Document-heavy work, ERP data nobody can get at, a process that eats a person's whole week.
Most of what I build is meant to make the team you have stronger, not smaller. The people who know the work stay, and the tooling around them gets much better. That is usually where the return is.
Who is this not for?
If you want an off-the-shelf tool, buy one. It will be cheaper than me and it will work.
If you want a prototype to show a board, with nobody inside the company who will own it afterwards, I am the wrong person. That project dies three months after I leave and we both know it.
And if you are not sure which of these you are, that is fine. That is what the first call is for.
Talk to me
Thirty minutes, no deck. Tell me what is stuck and I will tell you whether AI is actually the answer. Sometimes it is not, and that is a faster conversation.